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What's the hardest thing for a premium brand to do? Stay relevant on social.
Lucky for us, there’s one thing our followers always love to see. The beer. We were tasked with spicing up Stella’s social channels in an effort to get more engagement on our social channels. Armed with a few of our favorite content creators, we got to work creating a new bank of thumb stopping content for our followers.
Role: Art Director
So.. Did it work? Yes! All engagement rates across the board increased 20% from 2020 benchmarks.
Creators: Cody Guilfoyle, Jenna Gang, Chelsea Kyle
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