It started with a pun, and ended with a lightning strike moment. Literally.
When we launched Bud Light PlayoffBeerds the idea was simple. As beards get longer, beers would get cheaper. We kicked off the campaign with an epic TVC that ran during the playoffs and supported it on social. Every game we watched and waited for an earned opportunity to strike.
Role: Conceptual Creative
And then, directly following the Stanley Cup Championship game, lightning struck again. Kucherov had the post-game interview of a lifetime with Bud Light by his side. Within 24 hours, we struck a deal with Kucherov and the rest was history.
42,000 Social Mentions.
10 Million Impressions.
1 Epic Lightning Strike Moment.